Badger Loans is a financial services company that connects users with short-term and personal loan options. The existing website was outdated and lacked the structure, UX, performance, and trust signals needed to drive application form completions and generate quality leads. The brief was clear: overhaul the site from the ground up with a sharp focus on usability, customer journey, conversion optimisation, and seamless lead routing through a third-party API.
We set out to completely redesign the website with a clean, responsive layout that guides visitors effortlessly toward application completion. Every component – from the form logic and lead flow to the UX and on-site automations – was rebuilt to serve the company’s goal of increasing qualified lead submissions while maintaining strict compliance and usability standards.
To deliver a high-performing, conversion-focused platform, we began with a full redesign in Elementor, streamlining the layout and improving visual hierarchy to keep visitors focused on the application funnel. Every page was carefully structured to reduce friction, improve trust, and funnel users toward the loan application form — the primary lead source.
We developed a custom multi-step form with conditional logic, designed to qualify users and feed real-time submissions into PingTree Global’s API for live lead bidding and routing. Alongside this, we built an interactive affordability calculator that gave users clarity on loan feasibility before completing the form, increasing both trust and form completions.
Behind the scenes, a lightweight CRM was integrated to manage lead data and automate follow-ups. We created triggered email sequences for confirmations, re-engagements, and lead nurturing. Combined with full-site speed optimisations and responsive UX adjustments, the result was a fast, intuitive, and scalable website designed to grow with the business.
